Ruger and Co Model 77 Bolt Action Rifle

Utilizing a cast receiver, the Ruger Model 77 rifle is one of many bolt-action designs that incorporate elements of the original Mauser concept.

1968 Sturm, Ruger & Co. Model 77 Bolt-Action Box-Magazine Rifle (repeater/ breech-loading/ smokeless powder/ cartridge ammunition) In 1949, Sturm, Ruger & Co. started manufacturing guns in Southport, Connecticut. Alexander Sturm died soon after, but Bill Ruger kept the firm's name together, changing his logo from a red eagle to black in honor of his friend. The Model 77 demonstrates the straightforward design that has made the Ruger name famous. Making its guns in America, Ruger competes with larger companies and continues to grow because it markets products that satisfy needs at a reasonable price. Ruger also markets guns that kindle a fire in American hearts. It is a company that remains in tune with American society and, like the firearms it makes, continues to improve.

--Dr. William L. Roberts, THE AMERICAN LIBERTY COLLECTION; #166